FONNESBECH HAS A LONG HISTORY IN THE FASHION BUSINESS AND WAS FOUNDED IN 1847. SINCE 1847, FONNESBECH GREW FROM BEING A SMALL BASEMENT SHOP AT ØSTERGADE 47, TO BECOME AN EXCLUSIVE DEPARTMENT STORE IN COPENHAGEN, HOUSING 3500 SQM OF ELEGANT FASHION FOR WOMEN. FONNESBECH WAS KNOWN FOR SUPERIOR QUALITY, THE FINEST FABRICS, SPECIALLY FITTED ITEMS, AND FOR EXCLUSIVE DESIGNERS LIKE LANVIN, SCIAPARELLI AND CHRISTIAN DIOR. IN 1970, IT WAS DECIDED TO OUTFASE THE FASHION BUSINESS BECAUSE OF NEW TRENDS AND ECONOMIC POSSIBILITIES. TODAY, THE HERITAGE OF FONNESBECH IS REVITALISED AND WILL BE LAUNCHED AT COPENHAGEN FASHION WEEK THIS AUGUST WITH THE SPRING/SUMMER 15 COLLECTION, ’A’.